Business Strategy

January 29, 2010

  • Interview in ‘Advantage Bengal’ – A publication by Indian Express Group

    I was recently interviewed by Indian Express group for their publication “Advantage Bengal”. Here is a transcript of the interview for my blog readers!
    1. As an IT entrepreneur what do you feel are the key strengths of Bengal as an IT investment destination?

    Most environmental parameters can be offset using technology, so it is useless to [...]

April 24, 2009

  • Talking @ Internet World on Three Dimensions of Internet Strategy

    Friends,
    I will be speaking @ Internet World in the Web2.0 theatre on 28th April 2009 from 16:40 hrs on “Three Dimensions of Internet Strategy”
    The talk will revolve around an approach that let businesses put together a comprehensive Internet strategy order to optimize their revenues and profitability by connecting – communicating and collaborating more effectively with [...]

April 20, 2009

  • FREE Website Clinic @ Internet World 2009

    Hello Friends,
    I will be holding a FREE Website Clinic from 28-30th April at Internet World (Earl’s Court, London) at our booth.
    I will be helping website owners improve their website one-step-at-a-time by giving them up to five actionable tips specific to their website after analyzing the same and understanding their online business goals.
    Website Clinic is [...]

March 27, 2009

  • Braving the downturn – More recession strategies

    I recently shared few ideas with fellow IT companies about braving the downturn in a NASSCOM event.
    The takeaway from the presentation was -
    Stick to fundamentals. Business is simple. If we complicate it for the sake of some buzzwords, we will see more such tough days!
    Here is the presentation for you:

    Earlier in the day, our Industry [...]

March 12, 2009

  • Technology is as good as its implementation

    There are so many people working to get a new technology out to masses – a new invention to make things better. However, in my experience I firmly believe that:
    Technology is as good as its implementation.

    Many a time, little imagination is put into implementation of the technology which is existing. If the existing technology is [...]

February 18, 2009

  • Street smart strategies for the recession

    Hello Friends,
    Here are some street smart strategies to survive the recession:
    1) Invest in marketing. Your competitors are not doing so to save money. You shall go ahead and make the kill to get maximum leads and exposure. As we know offense is the best defense. So it is best to attack recession with your [...]

December 3, 2008

  • Internet strategy for small business

    Friends,
    I have recently written an article for SME WORLD (November 2008 – January 2009) issue of Financial Express. It should be a good read for any small business if they want to put together an Internet strategy for their business.
    Internet Strategy for Small Business
    Internet is making the world flatter and giving small businesses a level [...]

November 13, 2008

  • HR review of IT Industry in India – An environment of mistrust

    I was reflecting upon last one year and how IT industry has changed in this duration from HR perspective. Among many thoughts, the most visible one (and the most concerning one as well) was the all-time-low employer-employee trust level.
    One year back, we were looking into an industry where attrition was the biggest concern. Even the FAB5 [...]

June 11, 2008

  • Saturation of the social networking fad

    There is a mad rush towards online social networking space. Every second person wants to get on the bandwagon with his own social networking website with a silly-sounding name. In my opinion, most of these sites are just a fad and are not built on strong fundamentals in terms of a) revenue sources and b) the [...]

March 24, 2008

  • Sky-high bids on Adwords! Do they work?

    The bids on AdWords are soaring to new heights everyday. Some advertisers are even shelling out up to $10 per click. So, naturally the question arises – Is this complete madness or is there any logic behind such aggressive advertising?
    To me, it does make some sense to bid aggressively if you have the right strategy [...]

March 21, 2008

  • TemplateKingdom revisited

    I have recently revamped my five year old venture TemplateKingdom, which has till date sold 5000+ original template designs to companies and various template sites around the world.
    And so TemplateKingdom 2.0 is right here.
    Come, buy the ready-made web site template that best suit your next project.
    All our templates are quality checked and are [...]

March 20, 2008

  • Buying and selling websites

    In recent times, I have seen a growth in marketplaces which help website owners to buy/sell websites.
    It looks like a good idea, as it allows website owners to reshuffle their portfolio of websites and offer services / products which are more aligned towards to their largest consumer segment (read traffic on their most popular [...]

January 13, 2008

  • Offshore outsourcing in India – going through a tough time.

    Offshore outsourcing – a concept that made IT & India synonmous with each other in the first decade of 21st century is loosing its glamour quotient consistently. It seems that by 2010, hundreds of software companies will run out of steam as they loose their competitiveness in the ever changing industry, since their business model has [...]

September 29, 2007

  • Effectiveness of online candidate search databases offered by job sites

    IMHO, online candidate search is a great service. I currently use two such websites and shell out almost $5000 per annum for the same. I always do a solid cost / benefit analysis and I have found that I am saving almost $15-$20K on my recruitment cost alone.
    We manage to find decent candidates. However there [...]

September 24, 2007

  • The Hari Sadu advertisement – Instilling the right culture?

    Everyone who watches television in India must have come across the "Hari Sadu" advertisement aired by Naukri.com. This ad became very popular for its creativity and also won the award from the Advertising Club Kolkata. Here is the full story board followed by the video of the ad.

    There has been a lot of controversy around the advertisement [...]

September 23, 2007

  • Businesses can never be in equilibrium

    Business organizations can never be in equilibrium or achieve stable position. Either they are moving up or they are moving down, depending upon their innovation quotient. 

    If you are trying to keep things stable, they won’t remain so. You will slowly slide down simply because:

    there is no exclusivity,

    competition will catch up on the technology front and [...]

September 20, 2007

  • Former Harvard student sues Facebook

    Divya Narendra and his two other Harvard friends (Cameron and Tyler Winklevoss) have sued Facebook alleging that their founder, Mark Zuckerberg have stolen their business plan and source code. You can read the full story at rediff.com.
    I was wondering if this is the case, why they didn’t cried foul earlier.
    In fact I doubt that Facebook has become so popular [...]

  • Goldrush – Pixels, words, and now individual pages

    It all started with pixels. Alex Tew started selling pixels with milliondollarhomepage.com to earn some quick money. Public relation clicked and he became a success story with a wild frenzy among people to own a "piece of history". The "me too" crowd followed and we saw thousands of similar sites selling priceless pixels and few [...]

September 10, 2007

  • Is “joining bonus” a right tradition?

    I have noticed that several companies offer joining bonus to a prospective employee to join early (or shall I say "immediately").
    I was wondering if this is a right tradition? Is this ethical?
    I see it this way –
    A guy is working in Company A and he has a notice period of 30 days. if he [...]

August 20, 2007

  • Reliance & Naukri steps into social networking marketplace

    Reliance’s BigAdda, Rediff’s iShare and Naurki’s Brijj.com are the latest dotcoms to hit the Indian social networking marketplace. It may trigger the next dotcom explosion with many more mindless dotcoms in line with these me-too networking sites by public listed biggies of India. Soon, we will forget why the first dotcom boom wave came down crashing [...]

Register Login