I think online networking is the best thing that has happened on Internet in last few years. I see several benefits of networking and spending time to meet new people and build professional and personal relationships.

• You can make new friends in new places.
• Someone might be of great help to you in a given situation. You never know.
• If someone cannot help, they might know someone who can help. They can simply connect you to the right person.
• You might get references for business and professional engagements if you can build a trust relationship and prove your expertise. We all know that word-of-mouth publicity is the best advertising. It is most influential and cost almost nothing. Most of the times networking is the only way to reach a particular person to discuss a proposal.
• You can get feedback on your idea, plan or work from different people with different point of views.
• You learn by sharing knowledge and experience. This can be done on a 1-2-1 basis or in a knowledge forum where people with same interest can discuss on a given topic.
• You can create mastermind groups where members discuss individual problems and help each other achieve their goals.
• You can help others. It is a great feeling to be of help to others. It makes you feel purposeful.

I have seen several online social networking websites. The ones which I liked the most are:

• Ecademy (No doubt the best business social networking website on Internet)
• LinkedIn (A great fan following and very good selection of people to connect to)
• Facebook (Looks like a decent social networking website – I really do not have much experience on this platform to make a firm comment)

BTW, I keep traveling between Kolkata, Chennai and London for business and will love to meet people who feel that I can be of help to them. Please write me a small note with your area of interest and I will get back to you.

May you have a million connections!

Abhishek

Reliance's BigAdda, Rediff's iShare and Naurki's Brijj.com are the latest dotcoms to hit the Indian social networking marketplace. It may trigger the next dotcom explosion with many more mindless dotcoms in line with these me-too networking sites by public listed biggies of India. Soon, we will forget why the first dotcom boom wave came down crashing after showing colorful dreams to thousands of tech-entrepreneurs worldwide.

I will personally advise new startups to keep away from such me-too type projects unless they have a solid niche, a risk-managed business model and a proper revenue model.

In fact, I am not at all optimistic about success of any of these new ventures unless they offer a great reason to be a part of it. The market place is already saturated and people are finding it difficult to manage their multiple social networking accounts and commitments. Besides, most of these sites do not offer any value addition apart from entertainment. Gautam Ghosh, an avid blogger shares a simmilar view on the subject.

If I have to select a possible winner among these biggies, I will go for brijj.com, which can take a turn towards the business model adopted by yellowjobs.com of NDTV. Another reason for possible success of brijj.com is that it is designed to be a business networking portal. It offers you a reason to spend time and have a clearly marked revenue model. In comparison other sites, just like their global originals heavily depend upon a speculative value creation and are looking for a buy-out similar to youtube.com which will make them rich overnight.

Do check out how many times people are referring to "Internet advertising" as their business model for their social networking website. It is not that Internet advertising is not BIG business. But it will just not work for social media websites in long term. And it is a foolishness to bet on Internet advertising as a revenue channel. We know it from the Y2K dotcom meltdown. In fact I can see the same madness as Y2K. We are not yet there, but we know it can peak very quickly  

Do you think these sites will bloom?

Blogs have fueled the growth of peer-to-peer information flow in form of news, knowledge packets, ideas and individual point-of-views. However it has also resulted in "Information overload" which drives a normal person nut as he is at risk to wasting too much time reading the flesh before he reaches the crust.

Learning becomes more difficult as we face a situation where we have less time and most if it is wasted while absorbing the excess information and then an equal amount of effort (if not more) is required to skim the real message out of it.

A hot debate is going on at – http://guydz.com/moneypowerwisdom/?p=19

I personally think:

A summary can solve all the problem. There are people who understand the concept in few words. They hate to read through long articles to get that “dosage” of knowledge.

However, there are lots of people who might have difficulty in understanding the concept. There may be several people who might not accept a point of view unless backed with examples from real life.

Therefore both formats are required in my opinion.

Now the question is – On a media like blog, do we have enough time to summarize the ideas that we put together?

 What do you think?

You ask any student – What do you want to be?

You will get a quick reply -

• Doctor
• Software Engineer
• Singer
• Pilot
• Teacher
• Etc.

Why do different people want to do different things?

Because – they "want" to do that. They have a "desire" to achieve something in the given field. They want to "make a difference" in a given way and want to make a living out of that. Clearly, making money is an important component. But it is not the priority. The attention is on the quality of achievement and how he will come out superior among his peers (we call it competition).

But what we see around in real life is something totally different. That same person when he enters into his professional life, forgets about his wants, desire and the "make a difference" attitude and turns to "make a living out of it" as the only goal. He turns towards mediocre work just to walk through the day. Where is the fire to be "the best" in what he does?

What has gone wrong? What has happened that has turned around the entire goal of life!

If you ask this question to most of the people, they will start playing "pass the blame" game. The person they blame may change from scenario to scenario!

• Someone will blame their employer
  • I don't get opportunity to perform 
  • I do not get paid enough
• Someone will blame their customers
  • My customer do not give me enough space to be creative
  • My employees are not dedicated).
• Someone will blame their education
  • I could not crack GMAT and hence could not proceed with my career of choice
  • My college degree is useless and it has not prepared me for my job

The reality is – "We have taken a shortcut in our life."

Most people want to get the goodies, but will not like to take the pain. To make themselves happy they invent a new theory! It goes like this –

Innerself: Why do we really work?
Outerself: To earn a living!

Innerself: Is this the only way to earn?
Outerself: No

Innerself: So what are my options?
Outerself: Anything that helps me achieve my ultimate goal. That is, to earn a living!

The problem starts when we answer the first question raised by the "Innerself". When someone is in school, the answer is different and is driven by passion. When the same person steps into real life the answer is driven by immediate need.

So, when a person gets this immediate need to be satisfied, he will change course. He will take a shortcut, which looks very rosy. He trades his dream against his immediate need. It is good or bad – I don't know. People may have real compulsions or they might have pre-conceived unreal problems. But this is the day they get out to walk on the "most used" path which takes them away from glory and satisfaction.

I sincirely believe that if a person is passionate and he works for his passion – to be the best in what he does – to do it honestly and to stick to his dream – he will be successful in achieving what he originally dreamed. And there is no bigger satisfaction in life compared to achieving this.

So, to be what you "want to be", hold on to your dream and stick to your passion. Of course nothing comes cheap and there will be adversities on the way, but if you do not take the shortcut, life will treat you like a king.

BTW, while you work hard to achieve what you "want to be", your financial goals are well taken care of.

Why? Because you are not wasting your time in thinking about money. It can result in very high level of anxiety. You are focused on your goal and doing the work, which results in money. Thinking does not get you any money! So you earn much more than you expected out of the immediate "shortcut" that you avoided when taking a decision about your career.

May success belong to you and your dreams come true.

Note:

I have been inspired to write this blog post as I see thousands of IT professionals in India slog in day and out running after their dream career. I have met several young IT professionals who have no ambition to achieve something except a good living. They don't take any pride in what they do. They do "what others want" because they have taken a shortcut.

I was reading somewhere that "India has the youngest population in the world and is poised to take a giant leap …"

But if the young workforce is directionless, then in which direction are we taking the "giant leap". Towards being a mediocre service delivery center for the world? or Towards becoming the largest consumer market in the world?

Let's think!

There is a big debate over India becoming an IT super-power. Every few days I will meet an over-excited guy who is impressed with the growth of Indian IT companies an think that they will take over the world soon!

Let us do an acid test to determine if this is true!

Let us consider a hypothetical scenario that India & the USA are no more allies in economic growth. Let us further consider that both countries have imposed trade restrictions and sanctions on the each other!

Now, the USA does not have access to a big English-speaking pool of talent to develop their superior software at a lower cost.  That's a big blow. Will the USA survive this? I think they can. There are other developing economies like Brazil, China, Taiwan, etc. which can fill in the gap (initially they may be not as good). So overall they will have a tough time.

Now, consider that India does not have access to products and technologies developed and patented by US based companies. What will happen? Life without Microsoft products, Oracle databases, Google, etc.

Think. Think harder.

Possibly we cannot think of such a scenario! It is beyond our imagination.

This means that India, as an economy is dependent on the technologies and products developed by US companies and not the other way around as many software outsourcing companies think (and as their CEOs will debate with me at length).

So, India works as an "employee" and/or "self employed entity" for US – the "businessman" and/or "investor" (if I have to go by the definition of Robert T. Kiyosaki of Rich Dad Poor Dad fame). This means that Indian IT economy at this point is not "financially free" and is totally dependent on the "investor" who controls the game. It will be very difficult to change the scenario, unless, Indians stop day dreaming of the "IT super power status" and get out of the "luxury bed of benefits and perks" and start working for themselves.

Now we know – who needs whom!

Department of Information Technology, Government of West Bengal (www.itwb.org) is doing a remarkable work in supporting and nurturing IT industry in the state of West Bengal. Their investor-friendly approach and innovative action-oriented leadership has changed West Bengal over last five years. I am fortunate to be doing business in this state in such exciting times!

They have put up their vision as:

• To Rank among top-3 IT States of India by 2010
• Contribute 15% – 20% of the country's total IT revenues
• Create leadership position in executing high value-added IT work – developed through intellectual leadership and supported by Government initiatives

Their solid track record might just enable them to pull up and meet these targets. However, I seriously doubt that this position can be achieved and / or sustainable in long term. There are two core issues, which if not checked immediately will result in serious decline in the position that has been created with the initial efforts.

1. The poor quality of education
2. Indifferent attitude towards homegrown small and medium sized IT companies

Poor quality of education

Knowledge industry needs top quality human resource that are well educated, thoroughly knowledgeable and well groomed. Unfortunately our education system is inadequate and we are not creating employable talent.

• IT education has become a low paid job and is mostly taken up by individuals who are unable to make it to the professional ranks in IT companies.
• The education system is still based on text-books and spoon-fed course materials. Reading outside the prescribed text-books is hardly encouraged and/or practiced. This has resulted in a huge pool of IT resource pool with no individuality and poor problem solving capabilities.
• Quality education has become privilege of an elite few who go to the top ranking institutions and comprise less than 1% of the total resource pool. It is unfortunate that most of these individuals decide to join companies outside India for better pay-packages draining away one-million-per-student from taxpayers money!
• IT education has been limited to "programming"! I have spoken to thousands of It graduates and they have no idea that there are career opportunities in fields like testing, publishing, project management, etc.
• Current education system revolves around imparting IQ and not EQ, which is most important for success
• The current education system is biased towards commercially successful companies and their technologies like Microsoft and Sun. Low cost and easy-to-implement open source frameworks are ignored and are positioned as "alien" technologies which "does not have any career opportunities" to the students.
• The general attitude, that has been built up among youngsters who are going for a job is to find a safe-secure job in a reputed stable company. They are not encouraged to take risk and help grow new leaders for the economy. It is very important to have a general "rough it out" attitude to make a place a hot destination for growing great companies. This is the reason some locations are very successful in creating great companies, while others lack far behind.

Indifferent attitude towards homegrown small and medium sized IT companies

I have personally felt that the state government has an indifferent attitude towards homegrown small and medium sized IT companies. It seems that their action plan clearly talks about getting external investment from successful IT companies worldwide. In short term this looks like a very good solution as it will get major investment in a short period of time and they will find their graph moving towards their projected figures. However in long term, it is very difficult to achieve sustainable and long term growth without tapping into the local entrepreneurial capabilities.

If you see the IT industry in Kolkata, you will hardly find a homegrown IT company who features among the top software exporters from West Bengal. In fact most of the home grown companies collectively do not employ even 25% IT workforce of Kolkata. We do not have any national hero or brand, which has made a mark on the national / global platform. When we go to global expositions like IndiaSoft and CeBIT, you do not see any company from West Bengal competing against the national players in the global marketplace.

Some basic reasons I can see are:

• There is no affordable workspace for small and medium sized IT companies except SDF Building and a couple other locations built and operated by government or a government agency like Webel. There is major discrepancy in allocation of office space and land to small and medium sized businesses.
• The law and order system is not up to the mark and in tune with possible cyber crimes. 90% of the police stations do not have any idea about cyber crime. If they land up investigating one, they will try to get rid of the same by harassing you to an extent that you will give up. Most of the police workforce is either not trained about white collar crime or they pretend not to know the subject. It is a known fact that crime rate is highest in small and medium sized enterprises, and most of them go unnoticed.
• We get to deal with government official everyday, who does not know their own work. They come from different departments and confuse you to such an extent that you see no other option, but to bribe them and satisfy them!
• Government is more interested in job creation than value creation. They are less interested in the quality and sustainability of jobs that are being created. Also, there is lesser emphasis on profitability of companies that exist. The economic eco-system works on value creation, which leads of job creation. This is not the other way around.  
• Small and medium sized IT companies are not communicated the benefits they are entitled to! This results in a scenario that all the benefits are enjoyed by a select few.
• The benefit claim process is very cumbersome and an IT business which needs a level of agility to perform optimally will not be able to claim the benefits they are entitled to, unless they put in considerable amount of effort behind the same or forge the paperwork!

Again, I personally believe that it is not the responsibility of educational institutions and government to push a business. However, for economic growth of a state which has been lying at the bottom of the economic chart for last thirty years, there needs to be initiative to creative a conductive environment.

Without most of these issues addressed, I do not see any long term sustainable growth of IT industry in West Bengal.

I wish I am wrong.

Abhishek

I have often seen people struggling with their business plan. I have a bit unconventional take on the subject. May be, because it has worked well for me till now. So here is what I sugget:

Hindustan Computers Limited (HCL) is one of the top-five IT companies in India.

Recently I saw their latest media campaign which says: HCL – a $4 billion company.

I have never seen such a poor tagline before. In fact it was amusing and I could not stop laughing when I saw it on an outdoor display. The first thing that came to my mind was – "Is HCL up for sale? And is this the price they are asking for?"

This tagline does not communicate anything to a prospective customer which can help him in understanding the values and/or goals of the company. It only communicates that this company wants to SELL (Because $4 billion was their sale in last FY) and actually HARDSELL with such a stupid tagline.  No one is interested in your last FY turnover. People or prospective customers want to know what you can do for them and how are you different from other peer companies.

Frankly, this tagline sounds like a joy-cry from a child who is over-excited with his maths score (and that too when he has not topped the class!).

HCL is no doubt a great company. In fact I am highly inspired by one of their promoter – Mr. Ajai Chowdhry. But whoever created the campaign has been very immature and hardly understand branding. They could not capture the essence of this company and have totally misrepresented them in public. HCL is a pioneering company which has several interesting innovation to their credit. None of them have been used to highlight the achiements of the company. In fact I was reading about Shiv Nadar in Forbes Asia magazine as he was on the cover as the "Tamil Tycoon". The article highlights on the "new style" engagement model that HCL has adopted by taking a long term stand with their customers and is sharing the ups and downs of clients' business! I could not stop myself from saying – WOW! Its a winner formula. But unfortunately for a widely used public campaign they used the "$4 billion company" tagline.

As a prospective customer – "How does your being a $4 billion company helps me apart from getting an assurance that you wont be bankrupt and out of business soon?"

I hope they rethink over it soon..

Here are some photographs from one of my trips -