Comments on: HCL – Poor tagline, Poor advertising http://www.abhishekrungta.com/hcl-poor-tagline-poor-advertising/63/ Abhishek Rungta's Blog - Business strategy, Internet marketing, Usability, Web design, Productivity Tips, India Mon, 28 Jun 2010 02:48:22 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Yogesh K Hariharasuthan http://www.abhishekrungta.com/hcl-poor-tagline-poor-advertising/63/comment-page-1/#comment-59174 Yogesh K Hariharasuthan Tue, 24 Jun 2008 23:37:29 +0000 http://www.abhishekrungta.com/hcl-poor-tagline-poor-advertising/63/#comment-59174 Hi Sir, This is Yogesh from Chennai, I am 23 yrs Old. Bsc Graduate. I am working in HCL Technologies, Chennai, Software Test Engineer. I gone through your blog "HCL - Poor tagline, Poor advertising", i am realy sorry to say that i too dont know why they had a Campaign like this... I gone through your Profile too.. Really You are doing Great....I dont know why i am commenting this... Your story of Sucess　inspired me very much....Ｉ am really interested to work in a Company, which is owned by a person like you....In future, if there is any Offer for a Test enginner, just remember these comments... Looking to Blogs, this is the first time and my first comment to a person like you.. really Happy to do tihs.... My telephone No. 09282120307 Now in Japan at Onsite for a short term.. i will ｂａｃｋ　ｔｏ　Ｉｎｄｉａ　after two weeks.. If possible just make a call.. Thank you... Hi Sir,

This is Yogesh from Chennai, I am 23 yrs Old. Bsc Graduate.

I am working in HCL Technologies, Chennai, Software Test Engineer.
I gone through your blog “HCL – Poor tagline, Poor advertising”, i am realy sorry to say that i too dont know why they had a Campaign like this…

I gone through your Profile too..
Really You are doing Great….I dont know why i am commenting this… Your story of Sucess　inspired me very much….Ｉ am really interested to work in a Company, which is owned by a person like you….In future, if there is any Offer for a Test enginner, just remember these comments…

Looking to Blogs, this is the first time and my first comment to a person like you.. really Happy to do tihs….

My telephone No. 09282120307

Now in Japan at Onsite for a short term.. i will ｂａｃｋ　ｔｏ　Ｉｎｄｉａ　after two weeks..
If possible just make a call..

Thank you…

]]> By: Rk http://www.abhishekrungta.com/hcl-poor-tagline-poor-advertising/63/comment-page-1/#comment-47465 Rk Fri, 02 May 2008 10:36:49 +0000 http://www.abhishekrungta.com/hcl-poor-tagline-poor-advertising/63/#comment-47465 hi, I appreciate you observation and I feel "$4 billion dollar" may not fit into the scheme of things. Although this particular tagline migt have failed to acheive its objective, I would just like to make one point from a different perspective. I am not fan of this company but from an outsiders point of view, this campaign was not meant for prospective customers. They obviously had the idea of a image building amongst the masses...kinda trying to woo them and secure a distinct place admist the giants like infy and tcs and wipro. Reports suggest that they are budgeting to spend over 20 crores on this exercise. This is a part of the "tell-the-world-what-we-are" focus that they have pinned on. The fact that you found this ad on a display board outside might reiterate that. TCS flaunts its status of being India's 1st $4 billion dollar outsourcer..it also flaunts its audacious vision statement to be a $10 billion dollar company by 2010. Many dont know much abt HCL..with the exception of few job hoppers. $4 billion dollars perhaps indicates the volume of business ur handling..gives ur company some points on the credence factor which is very crucial when you are selling a service. All said and done..there are always two sides to any argument.Must congratulate u for your blog..it made a good reading. do write more! :) hi,
I appreciate you observation and I feel “$4 billion dollar” may not fit into the scheme of things. Although this particular tagline migt have failed to acheive its objective, I would just like to make one point from a different perspective. I am not fan of this company but from an outsiders point of view, this campaign was not meant for prospective customers.

They obviously had the idea of a image building amongst the masses…kinda trying to woo them and secure a distinct place admist the giants like infy and tcs and wipro. Reports suggest that they are budgeting to spend over 20 crores on this exercise. This is a part of the “tell-the-world-what-we-are” focus that they have pinned on. The fact that you found this ad on a display board outside might reiterate that.

TCS flaunts its status of being India’s 1st $4 billion dollar outsourcer..it also flaunts its audacious vision statement to be a $10 billion dollar company by 2010. Many dont know much abt HCL..with the exception of few job hoppers.

$4 billion dollars perhaps indicates the volume of business ur handling..gives ur company some points on the credence factor which is very crucial when you are selling a service.

All said and done..there are always two sides to any argument.Must congratulate u for your blog..it made a good reading. do write more! :)

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