Today, Abhinav Bindra won the 10m air rifle gold and became the first ever individual from India to win a gold medal at Olympics.

I think this is the most joyful event in the history of Indian sports. More so because, it was a painful thought that a country with more than 1 billion people does not have one athlete / sportsman who can win a gold for India at Olympics. But today it has changed.

And, I wish, it has changed forever. And I am sure the pride and recognition that will be showered upon Abhinav will change the face of Indian sports forever. Also, the fact that Abhinav had to arrange for all the infrastructure himself, should be a lesson for the sports authority who provide sub-standard infrastructure to our athletes and expect them to fire at Olympics.

BTW, I am really at my wits end - if a guy can arrange this sort of private facilities (However rich his dad may be - I am sure he is not richer than Indian Government), why this facility cannot be arranged for all Indian athletes.

Today was an interesting day at the NASSCOM HR Summit 2008 in Chennai.

There was a session on HR Leadership: Paradigm shift from process recruiters to business leaders. When the Chairperson of the panel, Mr. Pratik Kumar (EVP HR, Wipro) asked the speakers as what would they like to request from their business leaders, we had some *really cool* answers (read: CEO bashing)!

Nandita Gurjar (VP & Group Head, Infosys) would like to see a recession, so that things cool-off a little bit, giving her the most deserved respite from managing change and pushing growth initiative at the same time - definitely not an easy job by any standards. I understand that she said it on a lighter note, but if you have a serious thought on this issue, it is actually not a bad idea!

Elango R (Chief HR Officer, Mphasis) in his witty style wants CEOs to stop reading books and attending conferences. He feels that there is a new "clone it" idea brought in by the CEO everyday, which makes life really difficult for the guy. I know he does not mean it. But does it really matter. It is not going to change anytime soon.

CEO’s: Are you listening?
It just resonated in my own ears! After all, I am also one of the culprits.

Just wanted to share some light moments (read: CEO bashing).

It is a true incident about, how a cookie shop messed up its sales!

CookieMan is a fast growing cookie brand in India. They have a small outlet at Chennai airport. Till recently, before boarding the flight, I used to buy some delicious cookies from that outlet to keep myself indulged for the evening.

Now, the real shocker! On my recent visit to Chennai, the store guy told me - "that the minimum you can purchase is 250 grams!"

I could not help, but smile at this "strategic" move of the company!

This is how they are messing up their own marketing:

• They are losing an opportunity to connect with their consumers and wow them! An airport lounge can be the best place to get into their minds.
• They are missing an opportunity to identify which product has high shelf-appeal. In fact, they can utilize this opportunity to implement interesting means to do market survey among the middle and upper-middle class of consumers who will be the most frequent buyers of such confectionaries.
• Above all, they are losing sales.

I fail to understand the reason. The only obvious reason that come to my mind:

• They were trying to reduce the work load of their sales guy (Who was sitting idle!)
• They were not interested in consumers who buy less than 250 grams. (Unfortunately, trust is won one step at a time. In fact some of the biggest customers of Indus Net Technologies initially signed up for a simple logo design service and then they kept increasing their exposure with us. Targeting for large sale does work, but nothing works like small experiences that builds relationship one step at a time.)

Besides fixing the obvious issue, this is what they could have done (some random ideas):

• Put a mail-order form and hand it over with every money receipt they give out. Most travelers who experience the cookies might like to mail-order the cookie (in fact on a subscription basis - every month). This can give them an opportunity to sell in decent quantities every month.
• Put a "self help" literature on "history of cookies" & "interesting combos". Indians like to eat in combination (mostly). When people have leisure time at an airport lounge, it is best to make them interested in the product (if not the brand).

And I hope you never repeat this mistake in your business. Give your prospects to try yourself out, one step at a time. Give them great experiences and build relationship one step at a time. They last longer.

BTW, if you have more ideas for them, do contribute. I will update my post with your input.

Apart from doing software / web development on Open-source platform, Indus Net Technologies also customize and implement open-source products for clients on demand. Some popular (and free) open-source products are SugarCRM, Drupal, osCommerce for CRM, content management and e-commerce respectively.

IMHO, these are some limitations that I have observed. It is important to know them before initiating a project. These are not very serious in nature and using free open-source products remains a good option for many small and medium sized enterprises around the world.

1. Like any product, it is very important to align the product with your workflow and/or requirements. You must fit the product into the organization by making necessary changes. Therefore a gap analysis should be done and the effort must be estimated for aligning the product as per the current work-flow and/or requirements.

2. Most free open-source products lacks in usability. Therefore if you are doing a major implementation which will be used by thousands of people and you are going to pay for their time, you must consider a major overhaul of interface by involving a usability consultant from your vendor. Otherwise you will end up spending a lot of money.

3. Most free open-source products have very poor reporting system. These reports are not good enough to run a business and shall be re-done as per your company requirement aligned with your key measurement matrix for the given business function.

4. The programmers who can change the software as per your needs are the code-hackers types, who love to dive into existing system architecture and make small changes to achieve the desired results. Therefore you must identify and hook up with the right programmer / programming company (like Indus Net Technologies - a bit of shameless self promotion) to get it right.

5. It is a myth, that implementing open-source software is free. Software code is free, not the hard work of programmers and analysts which goes behind implementing it. And you need the later to successfully implement it in your scenario and reap the benefits of the solution. Yes, it considerably reduces the cost, improves reliability and gives you a head start from where you can take informed decision about your IT needs.

Do not get me wrong. I am only listing the limitations. The benefits are well-known and they out-live the limitations any day. However it is very important that these limitations are known before proceeding.

Feel free to discuss / debate!

Offshore outsourcing - a concept that made IT & India synonmous with each other in the first decade of 21st century is loosing its glamour quotient consistently. It seems that by 2010, hundreds of software companies will run out of steam as they loose their competitiveness in the ever changing industry, since their business model has been worked around cost arbitrage alone.

Some hard facts which makes me feel so:

Increasing wages in India: Salaries are constantly moving skyward. Every year IT companies are forced to raise wages by 20-25% to remain competitive in the job market. Some hot IT destinations in India have become as expensive as Australia and Canada (if not USA and UK) in terms of manpower costs. With advent of offshore facilities of US / Europe based software companies, the trend will continue to move north.

Shortage of skilled manpower: Indian IT industry is facing a major shortage of employable skilled manpower. The education system has not gone through any fundamental improvement to fulfill the ever growing demand of the industry. Large companies are hiring semi-skilled and non-skilled professionals (not really) to fill in the positions that exists in their team. This is continually detoriating the quality and quantity of work that gets done resulting an increase in effective cost of production for the customer. At one point of time or other, this will pinch and will make offshore outsourcing non-competitive.

Appreciating rupee, depreciating dollar: With the economic upswing, the rupee is scaling new heights. On the other hand, due to economic slowdown in sight, US dollar is declining heavily. This is resulting in direct losses of revenue for most offshore outsourcing companies. There has been a 10-14% decline in revenues just because of currency appreciation. This is a net loss to the company since the effort / cost of servicing the client remains the same.

Increasing operational expenses: Cost of doing business is on a rise with zooming real estate prices, increasing fuel prices and towering living expenses. Companies are forced to spend a lot of money in the x-factor to impress prospective employees. All these put together are increasing the operational expenses and overheads for offshore outsourcing companies. In fact inflation is heading towards 10%, which is not making things better.

Companies are adpoting global-sourcing: Large enterprises in USA / Europe which were dependent on offshore outsourcing till date are now aggressively adopting global-sourcing. Many of these companies are directly setting up their software development centers in India (or a competitive location), resulting in a dent in the revenues of offshore outsourcing companies who used to serve them. The trend towards captive offshore development delivery will only increase in years to come.

New destinations: Several new offshore outsourcing destinations are coming up including China, Brazil, Ukrain, Ireland, Poland, South Africa and Russia. Many of them do not rank close to India in terms of the combo-punch of english educated, logically strong, hard working Indian IT worker. But they are making

But as it is said, when the going gets tough, the tough gets going. I am sure many companies will evolve their business models, move up the value chain and give customers more than one way to outsource to them!

Afterall the outsourcing story has just begun! 

• The SEZ Act is under constant change. So whatever is stated there cannot be taken as a confirmed policy from the Government.
• The Act has been poorly and loosely drafted leaving a lot of ambiguity, areas of misinterpretation and scope of misuse by people who have the best lawyers at their disposal.

1. Manufacturing or service companies - They will get duty-free import capability and relief from various direct and indirect taxes including VAT, Service Tax, Excise Tax, FBT, Dividend Distribution Tax and above all Income Tax. These sops are given so that these businesses invest for setting up new infrastructure and in their business within the SEZ marked area.
2. Real estate companies - They will develop the SEZ infrastructure and multiply the value of land literally overnight and reap rich dividends.

• SEZ scheme is mainly helping large, established businesses and is working against small and medium sized businesses. Large companies like Reliance, Infosys, Mahindra, etc. who can buy and build infrastructure measuring 25 acres or more will reap the benefit of tax exemption for another 15 years, while small companies will struggle with a collective tax burden of more than 50% of the total turnover. Big will become bigger, small will have a tougher time and perish.
• SEZ scheme is brining back (in a new package) the age old zamindari system. The SEZs which are being developed by real estate developers to accommodate medium sized companies are leasing out infrastructure at abnormally high costs (almost five times of normal rent) which makes it out of bounds for most entrepreneurs. There is no regulation on the ownership / lease / rent process between these real estate developers and the SEZ units. In one of the agreement that I have managed to get my hands on, the SEZ developer made a mix of Deed of Assignment and A Sub-lease Agreement keeping best of both worlds in his own favor and charging a price which a Freehold Land. Few companies, who will manage to afford it, will end up spending a major of their cash flow on rent/lease cost alone. This will make them highly vulnerable to cyclic depressions in the market which are very common on a new industry.

• We do not mind paying taxes. If IT industry should do away with subsidies, Let everyone pay taxes! There should not be double standards by retaining tax benefits for large established players and punishing small & medium sized enterprises for being what they are - i.e. small.
• Please come out of the dream that infrastructure creation is fundamental to IT growth. IT is not like heavy engineering, steel or shipping business which depends heavily on top-quality infrastructure. In fact IT infrastructure has the highest depreciation and technologies / equipments get obsolete overnight. The largest companies in Silicon Valley have come out of garages and dorms. IT industry needs entrepreneurs and people for its growth. Focus on growing talent in colleges and universities. 
• IT industry has low entry barriers. Try to keep it low. This will help innovativeness and constant evolution of the industry. Let entrepreneurs take control and scale new heights. Facilitate them, don’t frustrate them.

Hello Friends,

I will be visiting London from 13th October till 23rd October for some business meetings.

If you -

• are an existing client of Indus Net Technologies (or any of our service brand) OR
• are a business considering outsourcing your web design, web development or Internet marketing business OR
• just want to meet up for a friendly 1-2-1 meeting

Please drop me a line at talash@indusnet.co.in and we will meet up!

Abhishek

IMHO, online candidate search is a great service. I currently use two such websites and shell out almost $5000 per annum for the same. I always do a solid cost / benefit analysis and I have found that I am saving almost $15-$20K on my recruitment cost alone.

We manage to find decent candidates. However there are few limitations that you must keep in mind:

1) Candidates you get through online database search are more prone to attrition compared to those who are through a consultant. This happens because they have an active profile online and they continue to get offers from various companies.

2) You will get quality resumes for people with experience range of 0-8 years. People who are more qualified or experienced and hold important position in companies generally do not post their resumes to such sites.

3) Verification / validation of employees who come through these sites need to be done rigorously at your end. Like every online transaction, there is a probability of fraud in terms of forged resumes.

BTW, I found a very nice concept. Please check out www.yellojobs.com/ to see the new model of personal reference network for hiring. Its a mix between sites like linkedin.com and pure resume database sites like monster.com and naukri.com.

Abhishek

Everyone who watches television in India must have come across the "Hari Sadu" advertisement aired by Naukri.com. This ad became very popular for its creativity and also won the award from the Advertising Club Kolkata. Here is the full story board followed by the video of the ad.

There has been a lot of controversy around the advertisement by two set of people:

1. Whose first name is "Hari"
2. By a group of people who caused objection since "Hari" also refers to a deity in Hindu mythology

Naukri.com decided not to withdraw this advertisement citing that this is a work of fiction and they got a clean-chit from Advertising Standards Council of India.

This advertisement is really humorous and can be a great way to advertise a job site. In fact they managed to create a character - Hari Sadu, who can be recognized with the Naukri.com brand.

On the other hand, I find the ad to be in a very poor taste, showing bosses in very poor light who should be insulted and abused when opportunity strikes. This is teaching people to consider boss (or a business owner) as a blood-sucking beast, an idiot and an inhuman being. This is definitely not true in most of the cases. Above all, it shows that - when you don’t need someone, have a go at him - and walk out of the door!

In a growing economy like India, where attrition is sky high, job ethics are hard to spot and consideration for one’s job responsibility is at an all time low, this ad has only added fuel to the fire.

I know, Naukri.com has got superb mileage from this ad and it is close to heart of thousands of people. However, the question remains - Is this ad instilling the right culture? As a corporate, does Naukri.com understand it’s responsibility to communicate the right culture to the people who are destined to shape the future of this economy - the young executives.