Today was an interesting day at the NASSCOM HR Summit 2008 in Chennai.

There was a session on HR Leadership: Paradigm shift from process recruiters to business leaders. When the Chairperson of the panel, Mr. Pratik Kumar (EVP HR, Wipro) asked the speakers as what would they like to request from their business leaders, we had some *really cool* answers (read: CEO bashing)!

Nandita Gurjar (VP & Group Head, Infosys) would like to see a recession, so that things cool-off a little bit, giving her the most deserved respite from managing change and pushing growth initiative at the same time - definitely not an easy job by any standards. I understand that she said it on a lighter note, but if you have a serious thought on this issue, it is actually not a bad idea!

Elango R (Chief HR Officer, Mphasis) in his witty style wants CEOs to stop reading books and attending conferences. He feels that there is a new "clone it" idea brought in by the CEO everyday, which makes life really difficult for the guy. I know he does not mean it. But does it really matter. It is not going to change anytime soon.

CEO’s: Are you listening?
It just resonated in my own ears! After all, I am also one of the culprits.

Just wanted to share some light moments (read: CEO bashing).

It is a true incident about, how a cookie shop messed up its sales!

CookieMan is a fast growing cookie brand in India. They have a small outlet at Chennai airport. Till recently, before boarding the flight, I used to buy some delicious cookies from that outlet to keep myself indulged for the evening.

Now, the real shocker! On my recent visit to Chennai, the store guy told me - "that the minimum you can purchase is 250 grams!"

I could not help, but smile at this "strategic" move of the company!

This is how they are messing up their own marketing:

• They are losing an opportunity to connect with their consumers and wow them! An airport lounge can be the best place to get into their minds.
• They are missing an opportunity to identify which product has high shelf-appeal. In fact, they can utilize this opportunity to implement interesting means to do market survey among the middle and upper-middle class of consumers who will be the most frequent buyers of such confectionaries.
• Above all, they are losing sales.

I fail to understand the reason. The only obvious reason that come to my mind:

• They were trying to reduce the work load of their sales guy (Who was sitting idle!)
• They were not interested in consumers who buy less than 250 grams. (Unfortunately, trust is won one step at a time. In fact some of the biggest customers of Indus Net Technologies initially signed up for a simple logo design service and then they kept increasing their exposure with us. Targeting for large sale does work, but nothing works like small experiences that builds relationship one step at a time.)

Besides fixing the obvious issue, this is what they could have done (some random ideas):

• Put a mail-order form and hand it over with every money receipt they give out. Most travelers who experience the cookies might like to mail-order the cookie (in fact on a subscription basis - every month). This can give them an opportunity to sell in decent quantities every month.
• Put a "self help" literature on "history of cookies" & "interesting combos". Indians like to eat in combination (mostly). When people have leisure time at an airport lounge, it is best to make them interested in the product (if not the brand).

And I hope you never repeat this mistake in your business. Give your prospects to try yourself out, one step at a time. Give them great experiences and build relationship one step at a time. They last longer.

BTW, if you have more ideas for them, do contribute. I will update my post with your input.

Hello Friends,

I will be visiting London from 13th October till 23rd October for some business meetings.

If you -

• are an existing client of Indus Net Technologies (or any of our service brand) OR
• are a business considering outsourcing your web design, web development or Internet marketing business OR
• just want to meet up for a friendly 1-2-1 meeting

Please drop me a line at talash@indusnet.co.in and we will meet up!

Abhishek

I think online networking is the best thing that has happened on Internet in last few years. I see several benefits of networking and spending time to meet new people and build professional and personal relationships.

• You can make new friends in new places.
• Someone might be of great help to you in a given situation. You never know.
• If someone cannot help, they might know someone who can help. They can simply connect you to the right person.
• You might get references for business and professional engagements if you can build a trust relationship and prove your expertise. We all know that word-of-mouth publicity is the best advertising. It is most influential and cost almost nothing. Most of the times networking is the only way to reach a particular person to discuss a proposal.
• You can get feedback on your idea, plan or work from different people with different point of views.
• You learn by sharing knowledge and experience. This can be done on a 1-2-1 basis or in a knowledge forum where people with same interest can discuss on a given topic.
• You can create mastermind groups where members discuss individual problems and help each other achieve their goals.
• You can help others. It is a great feeling to be of help to others. It makes you feel purposeful.

I have seen several online social networking websites. The ones which I liked the most are:

• Ecademy (No doubt the best business social networking website on Internet)
• LinkedIn (A great fan following and very good selection of people to connect to)
• Facebook (Looks like a decent social networking website - I really do not have much experience on this platform to make a firm comment)

BTW, I keep traveling between Kolkata, Chennai and London for business and will love to meet people who feel that I can be of help to them. Please write me a small note with your area of interest and I will get back to you.

May you have a million connections!

Abhishek

Entrepreneurship knows no barriers!

Last year while searching for an office in Annanagar area of Chennai, I came across an entrepreneur who is remarkably different and inspiring. He reaffirmed my belief that entrepreneurship does not need boardrooms, stylish presentations and big venture capitalist to become successful.

I met this guy who runs an auto (three-wheeler taxi). He has put up "clear and consistent" advertising inside his auto and in the Annanagar area that he can arrange for rented premises. When he receive a call he is quick to react. He behaves in a very courteous manner and show you properties which exactly match you specification.

To add to this, one do not need to spend a penny on transportation as he will take you around free of cost in his three-wheeler to show selected properties.

I took some photographs of this person who found out how he can improve his own life and of others (people he serve) including his employee (Oh yes! I saw that he also employ a person now). He deserves to earn many times more than most three-wheeler taxis, because he has improvised.

Note: The guy sitting inside the auto is the boss! The bald guy is his agent / employee!

Few lessons that we can learn from him:

1. He primarily operate within a geographical limit. Thus he can get first-hand information on the properties vacant and possible tenants in that area.

2. He has used cross-selling on steroids. A person sitting in this three-wheeler gets a ride and pays for. If he is interested in renting out his property or taking a property on rent, he will immediately get contacts without any additional expense.

3. He knows what his customer exactly wants. He was right on target. I thin the reason was - He listened.

My best wishes to this gentleman and I hope to see him doing better everyday!