I often hear from people:

• I hate my job.
• I don’t feel like going to work.
• I have no excitement in my career. It is the same old grind.

This happens more so often because most people are doing things that they never wanted to do in their professional life. I have written about this problem in my post - Are you what you always wanted to be?

I suggest a three step solution for people who are stuck in such a situation!

1. Take a positive attitude to work.

Even if you want to change the big picture, you got to do what you are expected to do on the given day when you reach your workplace. You may hate the work, but you have to do it. Now, if you can take a positive attitude towards your current job and enjoy the same, you will have a good day at your workplace and you will feel satisfied and happy at the end of the day. If you keep cursing the world for putting in that position, you will end up feeling more frustrated and probably mess up the work that you are doing.

So, cheer up and take a positive attitude to work. Think of the ways your work makes a difference to others. It does. Else you would not have been doing it and your boss / client would not have been paying you to do the same. 

2. Visualize the value chain

Once you know, how your work helps the company / social setup in the bigger context, try to visualize the value chain. So you might like to find out what happens before and/or after you do your job. What is the value that the end consumer gets? Try to visualize the entire value chain and see where you fit in based on what you will like to do and the profile which can have maximum impact on the company / social setup where you want to contribute.

3. Make your moves

Once you have learnt to live your daily workday in a positive way and have visualized the area where you will like to see yourself in you can start making moves towards achieving the same. Please note that this should be closer to what you always wanted to be or should be able to derive similar level of satisfaction, else you may not feel the drive to achieve this new position.

You can start training yourself appropriately. Gather knowledge through books, Internet, friends, professional gatherings, etc.

With the appropriate knowledge, show your organization that you are capable of doing something better or more valuable than what you are currently doing. Everyone wants a proof-of-concept! Once you have proved your credibility and capability, you can surely find you way to reach your goal.

Take action.

IMHO, online candidate search is a great service. I currently use two such websites and shell out almost $5000 per annum for the same. I always do a solid cost / benefit analysis and I have found that I am saving almost $15-$20K on my recruitment cost alone.

We manage to find decent candidates. However there are few limitations that you must keep in mind:

1) Candidates you get through online database search are more prone to attrition compared to those who are through a consultant. This happens because they have an active profile online and they continue to get offers from various companies.

2) You will get quality resumes for people with experience range of 0-8 years. People who are more qualified or experienced and hold important position in companies generally do not post their resumes to such sites.

3) Verification / validation of employees who come through these sites need to be done rigorously at your end. Like every online transaction, there is a probability of fraud in terms of forged resumes.

BTW, I found a very nice concept. Please check out www.yellojobs.com/ to see the new model of personal reference network for hiring. Its a mix between sites like linkedin.com and pure resume database sites like monster.com and naukri.com.

Abhishek

Everyone who watches television in India must have come across the "Hari Sadu" advertisement aired by Naukri.com. This ad became very popular for its creativity and also won the award from the Advertising Club Kolkata. Here is the full story board followed by the video of the ad.

There has been a lot of controversy around the advertisement by two set of people:

1. Whose first name is "Hari"
2. By a group of people who caused objection since "Hari" also refers to a deity in Hindu mythology

Naukri.com decided not to withdraw this advertisement citing that this is a work of fiction and they got a clean-chit from Advertising Standards Council of India.

This advertisement is really humorous and can be a great way to advertise a job site. In fact they managed to create a character - Hari Sadu, who can be recognized with the Naukri.com brand.

On the other hand, I find the ad to be in a very poor taste, showing bosses in very poor light who should be insulted and abused when opportunity strikes. This is teaching people to consider boss (or a business owner) as a blood-sucking beast, an idiot and an inhuman being. This is definitely not true in most of the cases. Above all, it shows that - when you don’t need someone, have a go at him - and walk out of the door!

In a growing economy like India, where attrition is sky high, job ethics are hard to spot and consideration for one’s job responsibility is at an all time low, this ad has only added fuel to the fire.

I know, Naukri.com has got superb mileage from this ad and it is close to heart of thousands of people. However, the question remains - Is this ad instilling the right culture? As a corporate, does Naukri.com understand it’s responsibility to communicate the right culture to the people who are destined to shape the future of this economy - the young executives.

You ask any student - What do you want to be?

You will get a quick reply -

• Doctor
• Software Engineer
• Singer
• Pilot
• Teacher
• Etc.

Why do different people want to do different things?

Because - they "want" to do that. They have a "desire" to achieve something in the given field. They want to "make a difference" in a given way and want to make a living out of that. Clearly, making money is an important component. But it is not the priority. The attention is on the quality of achievement and how he will come out superior among his peers (we call it competition).

But what we see around in real life is something totally different. That same person when he enters into his professional life, forgets about his wants, desire and the "make a difference" attitude and turns to "make a living out of it" as the only goal. He turns towards mediocre work just to walk through the day. Where is the fire to be "the best" in what he does?

What has gone wrong? What has happened that has turned around the entire goal of life!

If you ask this question to most of the people, they will start playing "pass the blame" game. The person they blame may change from scenario to scenario!

• Someone will blame their employer
  • I don’t get opportunity to perform 
  • I do not get paid enough
• Someone will blame their customers
  • My customer do not give me enough space to be creative
  • My employees are not dedicated).
• Someone will blame their education
  • I could not crack GMAT and hence could not proceed with my career of choice
  • My college degree is useless and it has not prepared me for my job

The reality is - "We have taken a shortcut in our life."

Most people want to get the goodies, but will not like to take the pain. To make themselves happy they invent a new theory! It goes like this –

Innerself: Why do we really work?
Outerself: To earn a living!

Innerself: Is this the only way to earn?
Outerself: No

Innerself: So what are my options?
Outerself: Anything that helps me achieve my ultimate goal. That is, to earn a living!

The problem starts when we answer the first question raised by the "Innerself". When someone is in school, the answer is different and is driven by passion. When the same person steps into real life the answer is driven by immediate need.

So, when a person gets this immediate need to be satisfied, he will change course. He will take a shortcut, which looks very rosy. He trades his dream against his immediate need. It is good or bad - I don’t know. People may have real compulsions or they might have pre-conceived unreal problems. But this is the day they get out to walk on the "most used" path which takes them away from glory and satisfaction.

I sincirely believe that if a person is passionate and he works for his passion - to be the best in what he does - to do it honestly and to stick to his dream - he will be successful in achieving what he originally dreamed. And there is no bigger satisfaction in life compared to achieving this.

So, to be what you "want to be", hold on to your dream and stick to your passion. Of course nothing comes cheap and there will be adversities on the way, but if you do not take the shortcut, life will treat you like a king.

BTW, while you work hard to achieve what you "want to be", your financial goals are well taken care of.

Why? Because you are not wasting your time in thinking about money. It can result in very high level of anxiety. You are focused on your goal and doing the work, which results in money. Thinking does not get you any money! So you earn much more than you expected out of the immediate "shortcut" that you avoided when taking a decision about your career.

May success belong to you and your dreams come true.

Note:

I have been inspired to write this blog post as I see thousands of IT professionals in India slog in day and out running after their dream career. I have met several young IT professionals who have no ambition to achieve something except a good living. They don’t take any pride in what they do. They do "what others want" because they have taken a shortcut.

I was reading somewhere that "India has the youngest population in the world and is poised to take a giant leap …"

But if the young workforce is directionless, then in which direction are we taking the "giant leap". Towards being a mediocre service delivery center for the world? or Towards becoming the largest consumer market in the world?

Let’s think!

A lot has been talked about call center outsourcing.

We have heard and seen how it is changing the lifestyle statement for the young Indians who are now earning a handsome salary and (many of them) living a bohemian lifestyle!

On the other hand there have been voices against it for reasons ranging from cultural differences, inappropriate implementation and job losses.

It is nothing less than a “boom”, similar to that we have seen in the dot-com era. And yes, a “bust” is inevitable. I am not drawing an analogy between sunrise-sunset and boom-bust. But, the reason is more deep rooted.

The model of call center outsourcing needs unprecedented changes in socio cultural changes which cannot take place at a pace businesses expect. This is a fact - even if it brings a sigh of relief or sounds very depressing.

Let us consider the situation at both the ends:-

Hundreds of companies from USA and Europe are outsourcing inbound and outbound call center operations to operators in India. Most of these operators hire young graduates (and sometimes even undergraduates) at attractive pay scale and train them. They are trained in western culture, accent and lifestyle (by showing them TV serials).

Let us see their priorities in brief:-

• Money (live life king size)
• Entertainment
• Friends
• Career!

Yes, the last one was “career”. I have spoken to many call center executives and very few of them consider the current job to be their goal. They understand that their current job does not have enough scope to add value and they need to move up the value chain to make an alternate successful career.

They care about the satisfaction of the person at the other end of the phone line because their job depends on that. It is not a passion! Besides in many cases, even if they want to solve a problem or answer a question, they are unable to do so, since they do not know what should be their reaction in the given situation. The cultural difference is clearly visible when they communicate with the person at the other end.

Now, let us examine what happens at the other end -

A normal call center employee in USA/ Europe will be middle-aged (around 35 or so). He is a graduate (even if he is not a graduate, he is knowledgeable about the subject or have received enough training) and working in a call center for a career. His priorities in life are very different -

• Family
• Career (A stable, safe job)
• Money (House, Car, Mortgage, if any)
• A decent lifestyle

So the priorities are very different here. Therefore the attitude towards work has to be different and much more serious.

This clearly makes a cause of better quality call handling by a person who is from the same cultural background (as much as possible).

So what are we going to see in days to come? 

1. Call center outsourcing will go down over the next decade. It may not dip immediately, because the problems are not surfacing and even if it is surfacing the cost difference is making the manager turn a blind eye towards the same.

This cost difference will thin down as the Indian economy picks up and per capita spending increases, resulting in further surge of salaries.

2. Call center outsourcing will be selective! People will realize that only “certain type” of communications can be outsourced and managed.

3. Several call centers will find it impossible to meet up to the quality expectation of their clients and may go out of business.

4. Selected call centers will retain their hold by focusing on those selective areas which are feasible for outsourcing. They will have excellent quality process in place and will offer call center jobs as a definite career option. We might even see hiring of middle aged professionals in call centers at that time to bring in further stability.

This consolidation is inevitable. It has happened in the “medical transcription” industry and the generic call centers seem to follow the same route in long run.

5. US/European countries may bring up a special “Do not call” list for people who do not want to be called by overseas call centers to stop the menace of unwanted sales calls. We may even see a blanket ban on outbound call center (making sales call)!

6. Company owned call centers will continue to operate in selective areas.

Conclusion 

We know that the bubble will burst. It is just a matter of time. And I really hope that this time it does not take the industry in the state of despair that the dot-com bust did. It is unlikely because now we have much more business than staring at the hoardings with some silly dot-com imprinted on it.

Disclaimer

My comments and analysis of the industry, people profile and their goals are a generalist view I have gathered during my interaction with several people. They are entirely based on my experience and I totally understand that they may be incorrect or wrong or may not apply to a certain segment of people.

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