When creating an exhaustive keyword list for your AdWords / PPC campaigns, you might face a tedious job of creating all possible combinations by joining two words / phrases to cover the keyword that your prospect might key in. This can be a very frustrating experience.

Recently, I sumbled upon this website: http://www.imscripts.com/keywords

It can generate these keyword combinations in less than a second.

So if the keywords are:

• web design
• web design company

And the cities are:

• kolkata
• chennai
• delhi

This tool will create these keywords:
 
web design kolkata
kolkata web design
web design company kolkata
kolkata web design company
web design chennai
chennai web design
web design company chennai
chennai web design company
web design chennai
chennai web design
web design company chennai
chennai web design company
 
So you could get valid and useful combinations!

Now think how much time this tool can save when you have to make a combination of 100s of keywords with 10-20 different "add on words" or "cities". So use this tool whenever you need to create the combinations!
 
This tool can also help by adding the {} and " " operators of Google Adwords if you want.

The bids on AdWords are soaring to new heights everyday. Some advertisers are even shelling out up to $10 per click. So, naturally the question arises - Is this complete madness or is there any logic behind such aggressive advertising?

To me, it does make some sense to bid aggressively if you have the right strategy in place. These are two scenarios you can consider:

1) Every client you acquire, on an average spends $12000 with you in a year. In this case, you do not mind spending 10% of the revenue as customer acquisition cost. Therefore you can comfortably bid $10 per click (provided you have a site which can convert 1 out of 120 visitors). Thus, looking at a lifetime value of a customer makes it a good investment.

2) If you have mastered the art of persuasion (or have hired a master of persuasion), and have come up with a website with converts well (visitor > customer conversion), every visitor you are driving to your website is equivalent to revenue . So go ahead, rock the boat and bid out all your competitors. You will get more customers and will also have lower customer acquisition cost. What more do you want?

So, expensive keywords bidding do work, if they are backed with high lifetime customer value and/or higher conversion on the website. And yes, those Internet marketing experts are not insane! In fact most of them are very smart.

So bid smartly!