There is a mad rush towards online social networking space. Every second person wants to get on the bandwagon with his own social networking website with a silly-sounding name. In my opinion, most of these sites are just a fad and are not built on strong fundamentals in terms of a) revenue sources and b) the problem they solve.

What is online networking, btw?

The purpose of a social networking website is to help you keep in touch with your existing contacts and to generate more contacts! In case of social networking, the contacts are friends or prospective friends, whereas In case of business networking, the contacts are business associates or prospective business associates.

Now, answer this question - How much time and money are you willing you spend to keep in touch with your: a) friends and b) business associates. It is important to know this fact. Online market may be different, but it is closely related to offline consumer behaviour. Online business model can help in extending the product composition with new innovation and format of delivery. It is important to know if people are willing to pay for a given convinience. And if they are not willing to pay for the convinience, what alternate source of revenue do we have?

So how do you keep in touch with your friends?

In real life, you spend nothing to keep in touch with your friends. You call them up when you want to hang out with them, you give them a shout on their mobile phones or drop in to kill some time! If you are tech-savvy and love to announce a great news, you send them emails. Why will you like to send a scrap to someone (when you can simply send a short email or catch up on various instant messengers)? And why will you like to create such huge volume of personal content and share with millions of people on the Internet who are not even known to me.

Though you may have build friendship /relationship on social networking websites, they are generally not for long. And the long ones actually use the social networking as only the contact point and then evolves and flourishes offline.

What about business associates?

However, business networking sites will keep evolving, since it adds value to businesses. It help people refer / recommend a vendor or buyer to other people in a networked environment as a recommendation network. It has been very successful, when it comes to executive search and generating new business.

Again, the formal nature of relationship and privicy factor makes business networking websites a great place to get connected and exchange notes.

So, the conclusion is:

So, as on today, given the trend, I can say that social networking is a fad, which is getting saturated and is not supported by a proper revenue model. Online advertising cannot be considered a decent revenue model for a site where people come to kill time! However business networking is here to stay. Corporate intranets having social communities may stay. 

I have already written the orbituary of Facebook, My Space, Bebo and social networking platforms. These are evolving as a fad and will vapourize in the same way in years to come. I wish these trillion dollar valuations to be true, but my mind says otherwise. And I am not the only person saying this. Steve Rubel of Micro Persuation feels the same way to a great extent (may be for different reasons).

What do you think? 

I came across this rocking website called EasyBM (www.easybm.com), a FREE online service, which can help you in boosting your online productivity to new levels. I generally do not get excited about something so quickly. My exposure to new ideas and business plans make me immune to general ideas. But I got excited by the simplicity of the idea and how it can make life simpler for everyone.

Enough of social bookmarks, lets get personal!

This is a personal bookmarking website which gives you a 1-click access to your favorite websites, thus acting as your portal to Internet in the true sense. (If you don’t believe me, check out the definition of portal). When you note a site URL on your private bookmarks page, only you can to access that shortcut. Your favorite sites appear on a password protected page and a result, only you (or someone you allow access to) can see which sites you have bookmarked. So these bookmarks become your personal bookmarks!

Social bookmarking is a great way to find and recommend interesting sites. But let us face the fact - You don’t want to share all the information with everyone out there on the web. Let us consider some scenarios:

• Access your Internet banking account
• Research about a top-secret project which you cannot share with anyone
• A valuable list of resources which you only want to share with *yourself* which helps you to be more effective in your job that your competitor

I am sure you will not like to share these website links with everyone out there! But, you do access them everyday - every time. So what do you do? The answer is simple - Personal Bookmarking.

Don’t we have personal bookmarking in our browsers?

Now, you might think - Every web browser has personal bookmarking feature built in - then why do I need a service like EasyBM. Let me tell you - you still do need them for these simple reasons:

• Your personal bookmarks are not available to you when you are not accessing Internet from your regular PC
• You may lose those bookmarks when your PC catches virus
• You cannot open "first bunch of sites" with 1-click. With EasyBM, you can!
• You cannot make an organization-wide internal bookmarking system to collect knowledge at a central place using your browser bookmarks

And above all, you still need to click on "Favorites" and scroll down to the right site and click on that when you use a browser bookmark. So it is good for things that you do not need every-now-and-then! But EasyBM (once set as your homepage) opens with those selected bookmarks every time you open a new browser and is simply a click away!

I wish easyBM all the best and I am sure this nice little idea can make positive change to the way people use Internet.

P.S.: BTW, this is not a paid review. I don’t do them. I only write about something when I really like it.

I was reading about Ed Kohler’s post about social networking update redundancy.

I think there can be a simple solution. To do this we may need a simple new standard format of data syndication, which can be a simple derivative of RSS. Basically every individual can have a personal RSS feed.

A person shall provide an input socket (it can be a XML-RPC based system, which already is used by Wordpress and several other blogs) when he signs up with any social networking sites or any website where he might update his personal data or make comments or blog posts. These sites can have a system to push the information to this personal RSS feed, which can be the only RSS feed that your friend need to subscribe to know all the latest news about you or your company. I understand that when all data is pushed to the same personal RSS feed, redundancy can be controlled by smart pattern matching algorithm (may be simply matching the heading to start with).

I think this technical solution might work

I think online networking is the best thing that has happened on Internet in last few years. I see several benefits of networking and spending time to meet new people and build professional and personal relationships.

• You can make new friends in new places.
• Someone might be of great help to you in a given situation. You never know.
• If someone cannot help, they might know someone who can help. They can simply connect you to the right person.
• You might get references for business and professional engagements if you can build a trust relationship and prove your expertise. We all know that word-of-mouth publicity is the best advertising. It is most influential and cost almost nothing. Most of the times networking is the only way to reach a particular person to discuss a proposal.
• You can get feedback on your idea, plan or work from different people with different point of views.
• You learn by sharing knowledge and experience. This can be done on a 1-2-1 basis or in a knowledge forum where people with same interest can discuss on a given topic.
• You can create mastermind groups where members discuss individual problems and help each other achieve their goals.
• You can help others. It is a great feeling to be of help to others. It makes you feel purposeful.

I have seen several online social networking websites. The ones which I liked the most are:

• Ecademy (No doubt the best business social networking website on Internet)
• LinkedIn (A great fan following and very good selection of people to connect to)
• Facebook (Looks like a decent social networking website - I really do not have much experience on this platform to make a firm comment)

BTW, I keep traveling between Kolkata, Chennai and London for business and will love to meet people who feel that I can be of help to them. Please write me a small note with your area of interest and I will get back to you.

May you have a million connections!

Abhishek

Reliance’s BigAdda, Rediff’s iShare and Naurki’s Brijj.com are the latest dotcoms to hit the Indian social networking marketplace. It may trigger the next dotcom explosion with many more mindless dotcoms in line with these me-too networking sites by public listed biggies of India. Soon, we will forget why the first dotcom boom wave came down crashing after showing colorful dreams to thousands of tech-entrepreneurs worldwide.

I will personally advise new startups to keep away from such me-too type projects unless they have a solid niche, a risk-managed business model and a proper revenue model.

In fact, I am not at all optimistic about success of any of these new ventures unless they offer a great reason to be a part of it. The market place is already saturated and people are finding it difficult to manage their multiple social networking accounts and commitments. Besides, most of these sites do not offer any value addition apart from entertainment. Gautam Ghosh, an avid blogger shares a simmilar view on the subject.

If I have to select a possible winner among these biggies, I will go for brijj.com, which can take a turn towards the business model adopted by yellowjobs.com of NDTV. Another reason for possible success of brijj.com is that it is designed to be a business networking portal. It offers you a reason to spend time and have a clearly marked revenue model. In comparison other sites, just like their global originals heavily depend upon a speculative value creation and are looking for a buy-out similar to youtube.com which will make them rich overnight.

Do check out how many times people are referring to "Internet advertising" as their business model for their social networking website. It is not that Internet advertising is not BIG business. But it will just not work for social media websites in long term. And it is a foolishness to bet on Internet advertising as a revenue channel. We know it from the Y2K dotcom meltdown. In fact I can see the same madness as Y2K. We are not yet there, but we know it can peak very quickly  

Do you think these sites will bloom?

Dear Friends,

I got this email today in my mailbox. The mail says that this is a speech from Dr. A.P.J. Abdul Kalam, President of India. I am not sure about the source, but the message is definitely thought provoking. I think it is something every Indian should read at least once and think about "Our role in building a developed India".

Here is the message

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Why is the media here so negative?
Why are we in India so embarrassed to recognize our own strengths, our achievements? We are such a great nation. We have so many amazing success stories but we refuse to acknowledge them. Why?

We are the first in milk production.
We are number one in Remote sensing satellites.
We are the second largest producer of wheat.
We are the second largest producer of rice.

Look at Dr. Sudarshan , he has transferred the tribal village into a self-sustaining, self-driving unit. There are millions of such achievements  but our media is only obsessed in the bad news and failures and disasters.

I was in Tel Aviv once and I was reading the Israeli newspaper.

It was the   day after a lot of attacks and bombardments and deaths had taken place. The Hamas had struck. But the front page of the newspaper had the picture of a   Jewish gentleman who in five years had transformed his desert into an orchid and a granary.   It was this inspiring picture that everyone woke up to. The gory details of killings, bombardments, deaths, were inside in the newspaper, buried among   other news.

In India we only read about death, sickness, terrorism, crime. Why are we so NEGATIVE? Another question: Why are we, as a nation so obsessed with foreign things? We want foreign T. Vs, we want foreign shirts. We want foreign technology.

Why this obsession with everything imported. Do we not realize that self-respect comes with self-reliance? I was in Hyderabad giving this lecture, when a 14 year old girl asked me for my autograph. I asked her what her goal in life is. She replied: I want to live in a developed India.  For her, you and I will have to build this developed India . You must proclaim. India is not an under-developed nation; it is a highly developed nation. Do you have 10 minutes? Allow me to come back with a vengeance.

Got 10 minutes for your country? If yes, then read; otherwise, choice is yours.

YOU say that our government is inefficient.
YOU say that our laws are too old.
YOU say that the municipality does not pick up the garbage.
YOU say that the phones don’t work, the railways are a joke,
The airline is the worst in the world, mails never reach their destination.

YOU say that our country has been fed to the dogs and is the absolute pits.

YOU say, say and say. What do YOU do about it?
 
Take a person on his way to Singapore . Give him a name - YOURS. Give him a face - YOURS. YOU walk out of the airport and you are at your International best. In Singapore you don’t throw cigarette butts on the roads or eat in the stores. YOU are as proud of their Underground links as they are. You pay $5 (approx. Rs. 60) to drive through Orchard Road (equivalent of Mahim Causeway or Pedder Road) between 5 PM and 8 PM. YOU come back to the parking lot to punch your parking ticket if you have over stayed in a restaurant or a shopping mall irrespective of your status identity… In Singapore you don’t say anything, DO YOU? YOU wouldn’t dare to eat in public during Ramadan, in Dubai.

YOU would not dare to go out without your head covered in Jeddah.

YOU would not dare to buy an employee of the telephone exchange in London at 10 pounds ( Rs.  8 50) a month to, ’see to it that my STD and ISD calls are billed to someone else.’YOU would not dare to speed beyond 55 mph (88 km/h) in Washington and then tell the traffic cop,
‘Jaanta hai main kaun hoon (Do you know who I am?). I am so and so’s son. Take your two bucks and get lost.’

YOU wouldn’t chuck an empty coconut shell anywhere other than the garbage pail on the beaches in Australia and New Zealand.

Why don’t YOU spit Paan on the streets of Tokyo ? Why don’t YOU use examination jockeys or buy fake certificates in Boston ??? We are still talking of the same YOU. YOU who can respect and conform to a foreign system in other countries but cannot in your own.

You who will throw papers and cigarettes on the road the moment you touch Indian ground. If you can be an involved and appreciative citizen in an alien country, why cannot you be the same here in India ?

Once in an interview, the famous Ex-municipal commissioner of Bombay , Mr. Tinaikar , had a point to make. ‘Rich people’s dogs  walk on the streets to leave their affluent droppings all over the place,’ he said. ‘And then the same people turn around to criticize and blame the authorities for inefficiency and dirty pavements. What do they expect the officers to do?

Go down with a broom every time their dog feels the pressure in his bowels?

In America every dog owner has to clean up after his pet has done the job. Same in Japan . Will the Indian citizen do that here?’ He’s right. We go to the polls to choose a government and after that forfeit all responsibility. We sit back wanting to be pampered and expect the government to do everything for us whilst our contribution is totally negative. We expect the government to clean up but we are not going to stop chucking garbage all over the place nor are we going to stop to pick a up a stray piece of paper and throw it in the bin. We expect the railways to provide clean bathrooms but we are not going to learn the proper use of bathrooms.

We want Indian Airlines and Air India to provide the best of food and toiletries but we are not going to stop pilfering at the least opportunity. This applies even to the staff who is known not to pass on the service to the public. When it comes to burning social issues like those related to women, dowry, girl child! and others, we make loud drawing room protestations and continue to do the reverse at home. Our excuse?  ‘It’s the  whole system which has to change, how will it matter if I alone forego my sons’ rights to a dowry.’ So who’s going to change the system?

 What does a system consist of ? Very conveniently for us it consists of our neighbours, other households, other cities, other communities and the government. But definitely not me and YOU. When it comes to us actually making a positive contribution to the system we lock ourselves along with our families into a safe cocoon and look into the distance at countries far away and wait for a Mr.Clean to come along & work miracles for us with a majestic sweep of his hand or we leave the country and run away.

Like lazy cowards hounded by our fears we run to America to bask in their glory and praise their system. When New York becomes insecure we run to  England. When England experiences unemployment, we take the next flight out to the Gulf. When the Gulf is war struck, we demand to be rescued and brought home by the Indian government. Everybody is out to abuse and rape the country. Nobody thinks of feeding the system. Our conscience is mortgaged to money.

Dear Indians, The article is highly thought inductive, calls for a great deal of introspection and pricks one’s conscience too…. I am echoing J. F. Kennedy ’s words to his fellow Americans to relate to Indians…..

‘ASK WHAT WE CAN DO FOR INDIA AND DO WHAT HAS TO BE DONE TO MAKE INDIA WHAT AMERICA AND OTHER WESTERN COUNTRIES ARE TODAY’

Lets do what India needs from us.

Thank you,
Dr. Abdul Kalaam

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