I came across this quote today at BusinessPundit. 

We must embrace pain and burn it as fuel for our journey. - Kenji Miyazawa

How true When you start a company, you get rejected by almost everyone:

Bankers:

They want to lend you money only if you have a strong financial background. Ever thought, why will you even go for borrowing money if you have that solid financial backing!

Customers:

Have you heard prospects saying - You dont have enough credentials! Its a chicken and egg situation. You got to get few customers to build credentials. But to get customers, you need credentials.

Employees:

Have you heard people saying - I don’t see a future in your company. I would prefer to work for an established brand. Have you ever thought that "established brand" was also built by some "go getters" who came out of their comfort zone and took risk to build the "established brand".

I don’t want to rant about the pain. Just want to let you know that everyone faces this. Only those people, who use it as a fuel for their journey succeeds. Those who give up results in those 80% of the businesses that dies within the first few years of operations!

Keep going!

Entrepreneurship knows no barriers!

Last year while searching for an office in Annanagar area of Chennai, I came across an entrepreneur who is remarkably different and inspiring. He reaffirmed my belief that entrepreneurship does not need boardrooms, stylish presentations and big venture capitalist to become successful.

I met this guy who runs an auto (three-wheeler taxi). He has put up "clear and consistent" advertising inside his auto and in the Annanagar area that he can arrange for rented premises. When he receive a call he is quick to react. He behaves in a very courteous manner and show you properties which exactly match you specification.

To add to this, one do not need to spend a penny on transportation as he will take you around free of cost in his three-wheeler to show selected properties.

I took some photographs of this person who found out how he can improve his own life and of others (people he serve) including his employee (Oh yes! I saw that he also employ a person now). He deserves to earn many times more than most three-wheeler taxis, because he has improvised.

Note: The guy sitting inside the auto is the boss! The bald guy is his agent / employee!

Few lessons that we can learn from him:

1. He primarily operate within a geographical limit. Thus he can get first-hand information on the properties vacant and possible tenants in that area.

2. He has used cross-selling on steroids. A person sitting in this three-wheeler gets a ride and pays for. If he is interested in renting out his property or taking a property on rent, he will immediately get contacts without any additional expense.

3. He knows what his customer exactly wants. He was right on target. I thin the reason was - He listened.

My best wishes to this gentleman and I hope to see him doing better everyday!