March 21, 2008

TemplateKingdom revisited

I have recently revamped my five year old venture TemplateKingdom, which has till date sold 5000+ original template designs to companies and various template sites around the world.

And so TemplateKingdom 2.0 is right here.

Come, buy the ready-made web site template that best suit your next project.

All our templates are quality checked and are designed by top-quality creative professionals (including 100+ in-house designers). You can use every template for your projects as many times as you wish. We have given special attention to make the designs user-friendly so that they can be used for practical projects.

Salient features of Template Kingdom 2.0

  • Lower prices
  • You can discuss specific templates and design
  • Members area to download free templates as we make them available
  • 80% of our template collection can be downloaded instantly (remaining 20% within 24 hours)

Many more exciting features are coming up soon:

  • Tagging for ease of search
  • Reseller license (so that you can resell the templates and make money). Normal licenses can be upgraded later by paying the difference.
  • Active Blog with tips / resources on using the templates
  • Several new types & categories of templates

So keep tuned in and if you want to join hands with TemplateKingdom, feel free to write back to me! I will love to work out JVs with enterprising entrepreneurs. I are open to ideas - so write to me.

P.S.: The site is in its BETA version, but it can take orders. If you encounter a problem, please feel free to write to us. We will be obliged.

 

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March 20, 2008

Buying and selling websites

In recent times, I have seen a growth in marketplaces which help website owners to buy/sell websites.

It looks like a good idea, as it allows website owners to reshuffle their portfolio of websites and offer services / products which are more aligned towards to their largest consumer segment (read traffic on their most popular website). Besides this, it also helps new companies to get into the business by making quick buy-outs!

I saw how I-Net Interactive bought WebhostingTalk, HotScripts, DBForums, ProgrammingTalk and several other sites to create a niche network. They further added websites on similar themes and made smaller buyouts to add value to the whole network with several relatively new sites. This does make a lot of business sense and I am sure new entrants into Internet media / technology business can learn from this.

However, I do not see any value in turnkey (me too) websites which is basically a smart design coupled with a free / low cost script being sold as a "ready to operate" business. Unless a website stands out (need not be ranked 1-2-3 in their category) with proper traffic, business model, earnings (not necessary) and a sustainable vision, one should not invest in it.

There are several parameters on which a site can be valued.

I feel the (1) profitability or potential of monetization and (2) sustainability of the revenue stream are primary ones.

I will not consider (3) existing traffic, (4) pagerank (as an extreme case), (5) branding, (6) exclusivity and/or quality of content  / service / product or (7) subscriber base to be a factor for judging the price of a website. These secondary factors can help in making a site success, but as usual the most important factor is the end result - i.e. the profitability. The secondary factors must be considered in the due diligence process to ensure that the result i.e. profitability (or potential) of the website is not fake and is based on firm grounds.

Now, the money part!

Every transaction has to be closed at a price which makes both buyer and seller win. There are several experts who recommend a 10x monthly profit factor. In my opinion it depends on a specific transaction and its strategic importance to the buyer.

Where to buy / sell?

These are some of the sites where you can buy/sell a website. I will look out for more and if I get one, I will add it to the list.

So happy trading websites ;)

 

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