It is easy to become inefficient as business scale. Effort - Outcome correlation changes, but we hardly notice. Initially one keep getting same or more outcome even when the effort on the ground reduces - because outcome is a lagging metrics.
But then, things start stagnating - people start blaming it on the market, competition, etc. Though some of these might be true, it is important to test every hypothesis, and also check the basics - what is working, and what is not? Then take corrective actions, and rebound.
It is not difficult, it just need first principal questioning and reviewing the whole marketing and sales process at the ground level.
If you have a large field force, one of the simplest thing you can do is to validate- are your team members even going to the customers? Are they spending time with the retail outlets or not? Things become even more complicated when those field sales force is hired by your dealer or distributor. You have an extra layer to check!
This sounds simple, but we have found major anamolies on the ground level. And recently this report just brings the challenge to the surface.
We can help you identify gaps in your field force performance, improve the ROI from them, and ensure that they are tracked and also enabled to sell better, and sell more.
All our clients at Breeze have seen ROI within three months of imementation of Breeze in their organisation.
Connect with Sneha Das or drop me a message (and I will connect ro my team) to get started. And even if you just want a casual chat - I am there for you.
#sales #performance #field #force #tracking #enable #AI