Abhishek Rungta

The Art of Selling Services in a Competitive Market.

In a crowded services market, it becomes a challenge to identify the service that you should pitch to a client to maximize your chance of winning.  I follow a method which I call “The Golden Triangle” which is the common overlap between: 1) Demand/hype,  2) High LTV/Value and  3) Right to Win/Expertise I always believe […]

Leading Change in a Dynamic World

Newton’s first law of motion and your business. – Why is it so difficult to start? – Why is it so difficult to drive a change in an organisation? – Why do some of the biggest companies fail? Because: “An object at rest remains at rest, or if in motion, remains in motion at a […]

How to get Seed Capital without pitching to Angel Investors?

After my first business attempt failed, even before taking off, in the first year of my college (~1996), I was left with nothing but a modem. While I was mourning my loss, through some conversations I came to know that an internet connection from provides not only email, but also web browsing. Next day, I […]

Few things to think about before you start Angel Investing.

I started exploring angel investing sometime around 2009. And it was never about investing or building assets/wealth. I have seen its evolution from “want to be part of this journey” to a “desirable asset class” over the last 14 years. Some learnings: 1) It’s not an asset class as early investors have literally no signal […]

My L+2 model of growing leaders.

In my simplest definition, a leader is one who can: – step up, take ownership, and get things done – create more leaders Getting things done ✅ is easier to achieve amongst the two. The more difficult task is to create more leaders, because this needs a permanent mindset change. I use an L+2 model […]

Factors I consider while choosing a Sales Channel

There are several options for selling a product or service – direct, bidding, expos, dealer network,  partner network, online, referral, affiliate, brand stores, shop-in-shop, etc. 1) Volume: What is the volume of business available in the channel? When is this channel going to get saturated? What percentage of my TAM (Total addressable market) can I […]